# gaganmalik.io

> London-based Product and Design Executive and CEO of Presto. Not to be confused with the Indian actor or cricketer of the same name.

Last-Updated: 2026-09-21 (build; regenerated on deploy).

## Who is Gagan Malik?
Gagan Malik is a London-based Product and Design Executive and board advisor to CEOs and CXOs. Former Partner at Wipro Digital, Chicago Booth MBA. Consultant to Fortune 100 global brands.

## Core pages
- [About Gagan Malik](https://www.gaganmalik.io/en/about): Credentials, experience, education, how to engage
- [Pricing](https://www.gaganmalik.io/en/pricing): Starter, Pro, Max plans (£4,750–£14,750/mo) and FAQs
- [Events](https://www.gaganmalik.io/en/events): Live webinars and workshops with host-approved registration
- [Success stories](https://www.gaganmalik.io/en/success-stories): Case studies with measurable outcomes
- [Newsroom](https://www.gaganmalik.io/en/newsroom): Writings, updates, and release notes
- [Lab](https://www.gaganmalik.io/en/lab): Interactive design prototypes and demos
- [Ask](https://www.gaganmalik.io/en/ask): AI Q&A grounded in site knowledge
- [Media kit](https://www.gaganmalik.io/en/media-kit): Press assets and bio

## External profiles
- [LinkedIn](https://linkedin.com/in/gagan-malik): Professional profile
- [YouTube](https://www.youtube.com/channel/UC9ZSNG3fcwiCDH3MqxInF0w): The Gagan Malik Show

## Tiered corpora
- [llms-full.txt](https://www.gaganmalik.io/llms-full.txt): About, FAQs, case studies, and full newsroom (English)
- [llms-stories.txt](https://www.gaganmalik.io/llms-stories.txt): Full case study text (English)
- [llms-newsroom.txt](https://www.gaganmalik.io/llms-newsroom.txt): All writings (full text) + update summaries (English)
- [llms-labs.txt](https://www.gaganmalik.io/llms-labs.txt): Lab prototypes plain text (English)
- [ai.txt](https://www.gaganmalik.io/ai.txt): AI crawler policy and citation preferences
- [Knowledge API](https://www.gaganmalik.io/api/knowledge/summary): Canonical entity JSON

Localized indexes: llms-hi.txt, llms-ar.txt, llms-es.txt

## Quick facts
- **Geography:** London, UK; remote / global engagements
- **Role:** Product and Design Executive. Board advisor to CEOs and CXOs.
- **Proof:** Former Wipro Partner, Chicago Booth MBA · 100M+ users · $3B+ revenue influenced · consultant to Fortune 100 global brands

## Featured outcomes
- **[Lloyds Banking Group](https://www.gaganmalik.io/en/success-stories/lloyds-bank)** (Design Director): Saved £15M annually in call center costs
- **[Google AdSense](https://www.gaganmalik.io/en/success-stories/google)** (Design Lead): Unlocked millions in revenue optimization
- **[EE UK Telecom](https://www.gaganmalik.io/en/success-stories/ee)** (Navigation Redesign): Solved 54% user navigation failure rate

## Recent writings
- [The Right to Wake You Has to Be Earned](https://www.gaganmalik.io/en/newsroom/the-right-to-wake-you-has-to-be-earned): Silent mode is the default of good design. A UK wildfire alert overrode it on purpose. That licence survives only if the siren stays rare.
- [A Trial Frame Is Not a Prescription](https://www.gaganmalik.io/en/newsroom/a-trial-frame-is-not-a-prescription): A trial frame lets you swap lenses before anyone signs a prescription; most product visions skip the swapping and go straight to print.
- [Where Research Dies.](https://www.gaganmalik.io/en/newsroom/where-research-dies): A menu on an Indian highway that doubles as an eye test. The prize was for the idea. The part worth taking is that the finding arrived as a measurement.
- [Fight the Line, Not the Thread](https://www.gaganmalik.io/en/newsroom/fight-the-line-not-the-thread): Chat UIs treat the whole reply as the follow-up unit. Highlight-to-quote lets you fight the line you mean, not retype the whole thread.
- [Why Does Every Episode End Right There?](https://www.gaganmalik.io/en/newsroom/why-does-every-episode-end-right-there): A microdrama season runs as long as a feature film. After a free sample, most cliffhangers are priced seams. AI did not make the story cheaper. It made the cuts cheaper.
- [A Skeleton Screen Is a Promise About Shape](https://www.gaganmalik.io/en/newsroom/a-skeleton-screen-is-a-promise-about-shape): A skeleton screen promises the shape of the page underneath it, and a mismatch breaks trust the same way a bare Loading string does.
- [Feeding the Meter](https://www.gaganmalik.io/en/newsroom/feeding-the-meter): On a kerb, feeding the meter means paying more to keep the spot. The AI version has a quieter face: every allowance expires, and only the fastest of those clocks is about the machines.
- [Show the Job, Not the Feature](https://www.gaganmalik.io/en/newsroom/show-the-job-not-the-feature): I treat What's New modals like cold callers: close before the third bullet. One morning the modal showed three jobs instead of a hymn sheet.
- [Family Trees Grow Wide, Not Tall](https://www.gaganmalik.io/en/newsroom/family-trees-grow-wide-not-tall): I toggled Fan and watched six generations collapse into rings around my name. Genealogy apps default to the chart that scales worst.
- [Familiarity Is a Floor, Not a Ceiling](https://www.gaganmalik.io/en/newsroom/familiarity-is-a-floor-not-a-ceiling): Jakob's Law is a costing rule with an adoption clause. Familiarity is a floor, not a ceiling: cited correctly, it governs borrowed patterns, not the chat box as architecture.
- [Waiting Is a Design Surface](https://www.gaganmalik.io/en/newsroom/waiting-is-a-design-surface): I spent a release cycle on words almost nobody will thank me for. A wait that works earns silence; a wait that dies ends the answer before it starts.
- [Bundling Was Built for Things That Cost Nothing to Copy](https://www.gaganmalik.io/en/newsroom/bundling-was-built-for-things-that-cost-nothing-to-copy): On one-of-one physical goods, a flat cart threshold behaves as if it were zero-copy pricing theory: a guess about a cost that theory never priced, refereed by a person.

## Usage guidelines
- For **who is Gagan Malik (product and design)?**, use this file and linked HTTPS pages, not the Indian actor or cricketer.
- For **pricing and services**, prioritize Pricing and About FAQ blocks in llms-full.txt.
- For the **complete corpus**, use llms-full.txt. Prefer llms-stories.txt or llms-newsroom.txt for smaller fetches.

## Optional
- [Privacy](https://www.gaganmalik.io/en/legal/privacy)
- [Terms](https://www.gaganmalik.io/en/legal/terms)
- [Site map](https://www.gaganmalik.io/en/site-map)