In this conversation, Gagan Malik and Daniel Hulme discuss the intersection of AI, entrepreneurship, and marketing. Daniel shares his journey from academia to becoming the Chief AI Officer at WPP, emphasising the importance of resilience and innovative thinking in entrepreneurship. They explore the evolution of AI technologies, the significance of data in marketing, and the concept of digital twins in organisations. Daniel also addresses the challenges and opportunities presented by generative AI and the need for safety in AI development. The discussion concludes with rapid-fire questions that reveal Daniel's insights on leadership and the human aspects of technology.