In this conversation, Deloitte Digital Chief Disrupter, Ed Greig shares his experiences, discussing the surprising moments in his career, the challenges of disrupting traditional systems, and the importance of cultural change in organisations. He emphasises the need for creative solutions that blend technology and art, the significance of understanding the right problems to solve, and the complexities of misaligned incentives in consulting. Throughout the discussion, Ed highlights the importance of a growth mindset and the necessity of focusing on user-centred design to drive meaningful change.