Customer Value Drives Success

Gagan Malik
Nov 29, 2025
1 min read
In this conversation, Alex Bradbury and Gagan Malik discuss the evolution of UX design, the importance of mentorship, and the challenges faced by new designers in the job market. They explore the role of AI in design, the necessity of commercial awareness, and the significance of understanding the discovery process in delivering effective design solutions. Alex shares insights from his extensive experience in the industry, emphasising the need for designers to adapt and evolve continuously while maintaining a focus on delivering value to businesses.