Client

Apple

Category

B2B

Industry

Industry

AI

Service

Service

UX, UI

Users

Users

165K

Sales reporting with AI

The Opportunity

Conflicting apps left Apple sales teams with no accurate revenue insight

Apple’s $383B global sales operation faced a critical data fragmentation crisis that undermined performance across retail and telecom channels. Sales account executives managing territories spanning Americas ($163B), Europe ($94B), and Greater China ($73B) were forced to navigate 8 disparate applications to track performance metrics. This fragmented ecosystem produced conflicting data sets, created operational inefficiencies for field teams, and prevented real-time visibility into sales trends across Apple’s complex product portfolio from iPhone and Mac hardware to the growing $85B services division.

The Solution

One app unified sales data into trusted, actionable intelligence

A comprehensive mobile-first sales performance analytics platform was designed to consolidate Apple’s fragmented data ecosystem into a single source of truth for field sales teams. Real-Time Dashboard Integration unified performance metrics across all product categories, geographic segments, and channel partnerships, while Advanced Analytics Engine provided predictive insights for quarterly business objectives and key initiatives. Channel-Specific Views enabled account executives to track distributor performance, carrier partnerships, and retail metrics simultaneously, while Automated Reporting eliminated manual data reconciliation and provided instant access to sales data analysis for identifying growth opportunities. The platform integrated seamlessly with Apple’s existing CRM infrastructure while providing offline capability for field teams working across diverse geographic territories.

The Impact

Cleared data confusion and supercharged sales decisions worldwide

The unified analytics app transformed Apple’s sales operation efficiency and data accuracy across its global field organisation. Account executives gained immediate access to reliable, real-time performance data that eliminated the confusion and time waste of cross-referencing 8 different systems. The single-app solution enabled faster identification of demand generation opportunities, improved commercial arrangement negotiations, and enhanced execution against agreed channel plans. Sales teams could now provide partners with data-driven insights to optimise customer experience and sustainable profitability, while leadership gained unprecedented visibility into performance trends across Apple’s $298B product sales and $85B services revenue streams. The consolidation positioned Apple to maintain its 44% gross profit margin while supporting field teams in achieving quarterly objectives across all geographic segments and channel partnerships.

Design change, one interaction at a time.

12Y

Design expertise

100M

Delighted users

$3B

Revenue

Design change, one interaction at a time.

12Y

Design expertise

100M

Delighted users

$3B

Revenue

Design change, one interaction at a time.

12Y

Design expertise

100M

Delighted users

$3B

Revenue

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    Head of Design, Wipro

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Fortune 500 companies

Join the growing number of design led customers.

  • “Gagan’s relentless focus on the user truly changed the way we think about our solutions."

    James Riggs

    Business Insights, Apple

  • “Gagan's design approach is grounded in detailed analysis of the users and business needs."

    Mo Touman

    Head of Design, Wipro

  • "Gagan has a strong instinct for creating great commercial outcomes and lead teams."

    David Blackburn

    Head of Insights, Rathbone PLC

  • "Gagan's biggest strength is his rare ability to balance business, design and technology."

    Sumit Bhardwaj

    Product Director, Lexis Nexis

  • "Gagan is great at motivating and connecting with team members and developing strong relationships."

    Catherine Boran

    Associate, McKinsey & Company

  • "Gagan has top notch UX design skills alongside very strong stakeholder management skills."

    Steve Kato Spyrou

    Design Manager, John Lewis

  • "Gagan is a skilled communicator. He is an an effective leader and brings out the best in his team."

    Taruna Kamboj

    Senior UX Designer, Wipro

© Gagan Malik. All rights reserved.

© Gagan Malik. All rights reserved.